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This domain innovativemediasystems.com had the following in the site, "Creating your ideal home environment is more than just designing great home theater, audio, video, lighting, and security options its the creation of your lifestyle, one that is marked by comfort, simplicity and value." We observed that the website stated " An optimal home living environment stimulates all of the senses and puts all modern comforts and conveniences at the touch of your fingertips." It also stated " Our reputation has been built on providing unique systems that have exceeded expectations and thrilled countless clients throughout the years." The header had minneapolis home theater as the highest ranking keyword. It was followed by home theater minneapolis, home theater minnesota, and electronics minneapolis which isn't as ranked as highly as minneapolis home theater. The next words the site used was electronics minnesota. home theater store was also included but could not be seen by web engines.